Michael Pierce Joins Crown Media Holdings, Inc. as Vice President, Financial Planning and Analysis
STUDIO CITY, Calif.--(BUSINESS WIRE)--
Crown Media Holdings, Inc. (NASDAQ:CRWN) announced today that veteran
finance executive, Michael Pierce, has been appointed Vice President of
Financial Planning and Analysis. Based in the company's Studio City,
California headquarters, Pierce will report to Andy Rooke, Executive
Vice President & Chief Financial Officer.
Pierce will be responsible for managing all aspects of financial
planning and analysis for the company, including the assessment of
alternative financial and strategic plans and the evaluation of new
business opportunities for Crown Media Holdings, Inc. and its
correlating networks — Hallmark Channel and Hallmark Movie Channel.
"With over 20 years in corporate finance, Michael brings a wealth of
experience and a fresh strategic perspective to Crown Media Holdings and
I am so pleased to welcome him aboard," said Rooke. "We are seeing
tremendous growth in both Hallmark Channel and Hallmark Movie Channel,
and Michael will play a key role in the further development and
expansion of our business."
Pierce joins Crown Media Holdings from Paramount Pictures where he was
the Vice President of Finance for Paramount Digital Entertainment. In
that capacity, Pierce oversaw management of all finance and accounting
functions for the Digital Division, including original content
development, video games, and internet distribution. Formerly, Pierce
worked his way up through various positions at Sony Pictures
Entertainment to become Executive Director of Finance for International
Distribution.
About Crown Media Holdings
Crown Media Holdings, Inc. (NASDAQ:CRWN) owns and operates cable
television channels dedicated to high quality, broad appeal,
entertainment programming. The Company currently operates and
distributes Hallmark Channel in both high definition (HD) and standard
definition (SD) to over 87 million subscribers in the U.S. Hallmark
Channel is the nation's leading network in providing quality family
programming with an ambitious slate of original TV movies and general
entertainment, and is the home of The Martha Stewart Show and
other home and lifestyle content. Hallmark Channel's sibling network is
Hallmark Movie Channel, also available in HD and SD, distributed to more
than 40 million homes and one of America's fastest-growing cable
networks. Hallmark Movie Channel provides family-friendly movies with a
mix of classic theatrical films, presentations from the acclaimed
Hallmark Hall of Fame library, original Hallmark Channel movies and
special events.
For more information, please visit www.hallmarkchannelpress.com.

Crown Media Holdings
Allison Bennett, 212-445-6692
AllisonBennett@hallmarkchannel.com
Source: Crown Media Holdings, Inc.
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