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NEW YORK, Dec 06, 2010 (BUSINESS WIRE) -- This holiday season, it's never been easier to make your list ... and check it twice! Hallmark Channel, television's premier destination for viewers to "Celebrate Life's Moments," and the new daytime home for The Martha Stewart Show, announced today the launch of TheUltimate Holiday App, the most comprehensive holiday guide and gift book application now available at the Apple App Store for iPhone and iPad users.
Sponsored exclusively by Coca-Cola in the month of December, The Ultimate Holiday App features fun descriptions of more than 900 holidays throughout the year. This innovative and free application allows users to manage their holiday, anniversary or birthday gift giving for all their family and friends, as well as catalog the information, and share holidays with friends through Facebook, Twitter and email.
"Hallmark Channel is about celebrating life's moments, occasions, celebrations and holidays -- it's in the brand's 100 year old DNA," said Bill J. Abbott, president and CEO, Hallmark Channel. "We created The Ultimate Holiday App to enable our consumers and viewers to celebrate in a fun AND useful way, true to the spirit expected from the Hallmark brand."
Did you know that there are seven Christmas-related holidays - not including Christmas - in the month of December, including Santa's List Day (December 4) and Go Caroling Day (December 20), closely followed by Fruitcake Toss Day (January 3)? Did you know that there are at least 21 holidays throughout the year dedicated to ice cream? How about Hoodie Hoo Day (February 20) when people go out at noon, wave their hands over their heads and chant "Hoodie-Hoo" as way to chase away winter and bring in spring? We're guessing you didn't know about that one...well, now you do.
The Ultimate Holiday App features the following unique core functions to help consumers manage these holidays and many more:
The Ultimate Holiday App is accompanied by a companion website TheUltimateHolidaySite.Com, which is an online version of the content offered by the app. The Ultimate Holiday App is free and can be downloaded at the Apple App Store, and get more information about the app on TheUltimateHolidaySite.com, or at www.Facebook/HallmarkChannel.com.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
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SOURCE: Hallmark Channel
for Hallmark Channel
Reenie Kuhlman, 412-478-7947
Reeniekuhlman@yahoo.com
or
Annie Howell, 240-893-9757
Anniehowell@hallmarkchannel.com
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